Boyé Lafayette De Mente
The creative and innovating abilities of Japanese scientists and product developers are apparently unbounded—as is the variety of areas and things that attract their attention.
Among the recent and more far-out of their innovations are lines of men’s wear that “eat” body odors.
Now if that doesn’t strike you as being worthy of serious attention and effort by developers and researchers, you may have to spend some time reconsidering the power of modern-day advertising that is designed to program the minds of viewers and listeners to buy their products.
And if that doesn’t do the trick, you may have to resort to considering the modern-day sensibilities of women who because of advertising find the smell of sweat—their own but especially that of men—unpleasant and unacceptable.
There is more. It is a given that as men age their natural body odor changes…taking on a fetid smell to varying degrees. The older the man the stronger this smell becomes, and if not controlled by bathing and other means the smell can be a real turn-off for people with a keen sense of smell.
As it happens, most men of whatever age are either not conscious of their own smell or it doesn’t bother them. Basically, it’s kind of like working in a sausage factory. After a while you don’t notice the smell.
Women in Japan and other “advanced countries” are especially sensitive to male sweat because they have been programmed to consider it both unsightly and unpleasant. And this especially applies to both outer and under garments worn by men.
Now, Japanese apparel manufacturers have mounted an all-out war against sweat-soaked shorts and suits by creating fabrics that deodorized themselves. Talk about advancing the human condition!
But what the makers, buyers and sniffers (meaning women) are forgetting—if they ever knew—is that male sweat is loaded with sex-related chemicals called pheromones that are designed to attract females and turn them on.
If the odor of male sweat is eliminated altogether—and that is obviously the direction humanity is going in—and men no longer have this invisible sexual attraction going for them, what will happen to male-female relations?
Men are already becoming feminized to an amazing degree that flies in the face of nature…a portent of the time when females will be the dominate half of the species.
If you would like to know more about why and how this is happening, go to the book category of amazon.com and check out The Myth of Intelligent Life on Planet Earth!
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Boyé Lafayette De Mente (b.1928) has been involved with Japan and East Asia since the late 1940s as a member of a U.S. intelligence agency, student, business journalist, and editor. He is the author of more than 50 books on Japan, Korea and China, including the first ever on the Japanese way of doing business. See: http://www.business-cultural-language-books-on-china-japan-korea-mexico.info/
